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Author Interview

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Kate Bussmann is a writer, editor and social media expert, and contributes to magazines and newspapers around the world. She also works as a social media consultant, trainer and brand strategist, helping businesses, startups and individuals launch and fine tune their social networking profile.

After spending the past three years in New York, Kate has recently returned to her hometown of London. She is proud to have just published her first book, "A Twitter Year: 365 Days in 140 Characters."

Interview with Kate Bussmann

If you could give just one piece of advice to a business about their social media campaign, what would that be?

Think about your voice, and stick mostly to subjects that are relevant to your brand. If you're a fashion company, for instance, it's fine to talk about The Artist, because it's a film with beautiful costumes from the 20s. If you're a bank, it's weird to talk about the death of Whitney Houston.

What book were you forced to read at school that no child should have to study?

I can't think of any - we did a huge range from Shakespeare to books that had been published the same year, and I really appreciated that.

Name a book that you'd blush to be seen reading on the bus.

These days I read on iPad, so no one would know anyway!

Did you ever read a book and then wish you had all that time back?

The Corrections. Sacrilege, I know.

We think the idea of A Twitter Year was quite clever. Do you plan to do another edition for 2012?

Thanks - although the credit goes to my very clever editor. I'm not sure yet if there will be another one, so watch this space...

What type of books do you like to read in your spare time?

All kinds - my three most recent were Just My Type (a book about fonts), The Imperfectionists (a series of interconnected short stories about people who work on a newspaper) and a few Sherlock Holmes stories.

How did you do the research to pull together all of the topics for A Twitter Year?

In various ways - some of it was through friends who told me about their favorite Twitter stories of the year, some of it was simply through searching Twitter for the best tweets on the big news and culture stories.

What are some of your favorite books from your childhood?

I read a lot as a kid, and still have a few boxes of favorite books in the attic. I loved Asterix and Tintin when I was little, and later read the Brontes, Austen and Dickens as well as Judy Blume. I think I must have plundered the whole  'young adult' section in my local library.

Do you believe it is important for authors to have a strong online presence?

Yes - more and more it's expected so it's odd if you're not on there, but it's also great to be able to interact with people who've read your book, and to say thank you when people recommend it to their friends. I'd strongly suggest to other authors that they download Tweetdeck and have a search column set up with the title of their book so you can see what people are saying, even if they don't "@ mention" you when they talk about it. It's very interesting!

What do you think of eBooks? Do you support digital publishing?

See above! I think anything that gets people reading is a good thing. I still buy books in bookstores, but I love knowing that if I have my iPad with me, I've always got something to read. Even better: I can set the iBook app to 'night', which turns it to white text on a black background, so I can read at night without disturbing my husband. Whoever thought of that is a genius...

eBooks found: 1
A Twitter Year ePub (Adobe DRM) download by Kate Bussmann
A Twitter Year
Kate Bussmann
Bloomsbury USA, November 2011
ISBN: 9781608199037
Format: ePub
List Price: $15.00 Our price: $12.99
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