7 Steps to an Integrated & Implementable Marketing Plan: Failing to Plan IS Planning to Fail ePub (Adobe DRM) download by Cassandra Fenyk

7 Steps to an Integrated & Implementable Marketing Plan: Failing to Plan IS Planning to Fail

Biz Hub
Publication date: May 2013
ISBN: 9781630228330
Digital Book format: ePub (Adobe DRM)

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A marketing plan is a well thought-out blueprint that answers the question--what is marketing?--in the context of your business and in pursuit of achieving the goals and objectives established in your business plan. This guide will walk you through the seven most essential steps in crafting a comprehensive marketing plan.
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