A Technique for Producing Ideas PDF (Adobe DRM) download by James Young

A Technique for Producing Ideas

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McGraw-Hill
Publication date: January 2003
ISBN: 9780071426251
Digital Book format: PDF (Adobe DRM)

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A McGraw-Hill Advertising Classic

A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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A Technique for Producing Ideas PDF (Adobe DRM) download by James Young
McGraw-Hill, January 2003
ISBN: 9780071426251
EAN:  2370003219326
PDF (Adobe DRM)
List Price: $10.00 eBook price: $7.99
A Technique for Producing Ideas ePub (Adobe DRM) download by James Young
McGraw-Hill, January 2003
ISBN: 9780071426251
EAN:  9780071426251
ePub (Adobe DRM)
List Price: $10.00 eBook price: $7.99
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