Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives ePub (Adobe DRM) download by Timothy de Waal Malefyt

Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

Bloomsbury Academic
Publication date: July 2013
ISBN: 9780857852045
Digital Book format: ePub (Adobe DRM)

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This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the advertising and marketing research industry, this offers advice for practitioners and scholars in advertising and related industries.
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