Agile PR: Expert Messaging in a Hyper-Connected, Always-On World ePub (Adobe DRM) download by THE TEAM AT HAVAS PR

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

Amacom
Publication date: January 2017
ISBN: 9780814437889
Digital Book format: ePub (Adobe DRM)

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Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news • Personalize pitches to reporters and bloggers • Master the art of storytelling • Break through Web clutter • Create branded hashtags that get shared • Bump clients to the top of online searches • Gain exposure at SXSW, TED, and other key conferences • Avert and resolve crises • Measure the impact of media placements • And more.
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Agile PR: Expert Messaging in a Hyper-Connected, Always-On World ePub (Adobe DRM) download by THE TEAM AT HAVAS PR
Amacom, January 2017
ISBN: 9780814437889
EAN:  9780814437889
ePub (Adobe DRM)
List Price: $12.99 eBook price: $9.99
Agile PR: Expert Messaging in a Hyper-Connected, Always-On World PDF (Adobe DRM) download by THE TEAM AT HAVAS PR
Amacom, January 2017
ISBN: 9780814437889
EAN:  2370007602773
PDF (Adobe DRM)
List Price: $12.99 eBook price: $9.99