Analogous and Digital ePub (Adobe DRM) download by Otl Aicher

Analogous and Digital

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Ernst & Sohn
Publication date: March 2015
ISBN: 9783433605936
Digital Book format: ePub (Adobe DRM)

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Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.

"An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.
If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete."
Wilhelm Vossenkuhl
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Analogous and Digital ePub (Adobe DRM) download by Otl Aicher
Ernst & Sohn, March 2015
ISBN: 9783433605936
EAN:  9783433605936
ePub (Adobe DRM)
List Price: $35.95 eBook price: $28.99
Analogous and Digital PDF (Adobe DRM) download by Otl Aicher
Ernst & Sohn, March 2015
ISBN: 9783433605943
EAN:  9783433605943
PDF (Adobe DRM)
List Price: $35.95 eBook price: $28.99
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