Audience Research Methodologies: Between Innovation and Consolidation ePub (Adobe DRM) download by Helena Bilandzic

Audience Research Methodologies: Between Innovation and Consolidation

Routledge
Publication date: July 2013
ISBN: 9781134064823
Digital Book format: ePub (Adobe DRM)

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The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
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Audience Research Methodologies: Between Innovation and Consolidation ePub (Adobe DRM) download by Helena Bilandzic
Routledge, July 2013
ISBN: 9781134064823
EAN:  9781134064823
ePub (Adobe DRM)
List Price: $44.95 eBook price: $41.99
Audience Research Methodologies: Between Innovation and Consolidation PDF (Adobe DRM) download by Helena Bilandzic
Routledge, July 2013
ISBN: 9781134064755
EAN:  9781134064755
PDF (Adobe DRM)
List Price: $44.95 eBook price: $41.99
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