Basics Advertising 02: Art Direction PDF (Adobe DRM) download by Nik Mahon

Basics Advertising 02: Art Direction

AVA Publishing
Publication date: June 2010
ISBN: 9782940439447
Digital Book format: PDF (Adobe DRM)

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Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
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Basics Advertising 02: Art Direction PDF (Adobe DRM) download by Nik Mahon
AVA Publishing, June 2010
ISBN: 9782940439447
EAN:  9782940439447
PDF (Adobe DRM)
List Price: $21.99 eBook price: $20.99
Basics Advertising 02: Art Direction ePub (Adobe DRM) download by Nik Mahon
Bloomsbury Visual Arts, November 2017
ISBN: 9781350034563
EAN:  9781350034563
ePub (Adobe DRM)
List Price: $21.99 eBook price: $20.99
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