Basics Advertising 03: Ideation ePub (Adobe DRM) download by Nik Mahon

Basics Advertising 03: Ideation

Bloomsbury Visual Arts
Publication date: August 2017
ISBN: 9781350034136
Digital Book format: ePub (Adobe DRM)

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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
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