Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others ePub (Adobe DRM) download by David Kord Murray

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

Gotham Books
Publication date: September 2009
ISBN: 9781101136270
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$14.99
Our price:
$11.99

You save: $3.00 (20%)
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

?Defining-Define the problem you're trying to solve.

?Borrowing-Borrow ideas from places with a similar problem.

?Combining-Connect and combine these borrowed ideas.

?Incubating-Allow the combinations to incubate into a solution.

?Judging-Identify the strength and weakness of the solution.

?Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.


Please sign in to review this product.
Devices:
Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
316 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by David Kord Murray
Plan B: How to Hatch a Second Plan That's Always Better Than Your First ePub (Adobe DRM) download by David K Murray
Plan B
David K Murray & David Kord Murray
Free Press, September 2011
ISBN: 9781439198353
Format: ePub
List Price: $17.99 Our price: $13.99