Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position ePub (Adobe DRM) download by Brad VanAuken

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Amacom
Publication date: December 2014
ISBN: 9780814434741
Digital Book format: ePub (Adobe DRM)

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Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. This new edition continues to be the most wide-ranging branding guide available, bringing together illuminating examples, best practices, and the latest research-all delivered in concise, digestible chapters.
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Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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