Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands PDF (Adobe DRM) download by Debbie Millman

Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

Rockport Publishers
Publication date: February 2012
ISBN: 9781610581981
Digital Book format: PDF (Adobe DRM)
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Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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This is an indispensable book for its wealth of knowledge. It provides all the back history you need and plenty of in-depth interviews with leading designers and brand strategists.
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