Brand Warfare: 10 Rules for Building a Killer Brand PDF (Adobe DRM) download by D'Alessandro

Brand Warfare: 10 Rules for Building a Killer Brand

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McGraw-Hill
Publication date: April 2001
ISBN: 9780071362931
Digital Book format: PDF (Adobe DRM)

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In Brand Warfare, much-quoted maverick David D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand icon and incredible bottom-line success.
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