Branded Beauty: How Marketing Changed the Way We Look PDF (Adobe DRM) download by Mark Tungate

Branded Beauty: How Marketing Changed the Way We Look

Kogan Page
Publication date: October 2011
ISBN: 9780749461829
Digital Book format: PDF (Adobe DRM)
Rating starRating starRating starRating star 1 user review - write a review of Branded Beauty: How Marketing Changed the Way We Look.

Buy PDF

List price:
$29.95
Our price:
$26.99

You save: $2.96 (10%)
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they will have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who have made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty. Full of fascinating detail on great names such as Revlon, Estee Lauder, L'Oreal and Max Factor, Branded Beauty looks at the history of the beauty industry and considers its future.
Please sign in to review this product.

Beauty and profits

Branded Beauty by Mark Tungate is a complete study about the beauty industry, including skincare, hair care, perfumes, cosmetic surgery and make-up products. The author reveals the marketing techniques of some of the most famous brands in the field and how these techniques affected the consumer behaviour over time. He admits this is a great profit making industry, but the price of it is big in terms of ethical issues. The author also considers the future of this market in the next few years, forecasting some astonishing changes of the role of beauty.
Rating starRating starRating starRating star
Format:
Devices:
Branded Beauty PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
2103 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Branded Beauty: How Marketing Changed the Way We Look PDF (Adobe DRM) download by Mark Tungate
Kogan Page, October 2011
ISBN: 9780749461829
EAN:  2370003857795
PDF (Adobe DRM)
List Price: $29.95 eBook price: $26.99
Branded Beauty: How Marketing Changed the Way We Look ePub (Adobe DRM) download by Mark Tungate
Kogan Page, January 2012
ISBN: 9780749461829
EAN:  9780749461829
ePub (Adobe DRM)
List Price: $29.95 eBook price: $26.99
Other books by Mark Tungate
The Escape Industry: How Iconic and Innovative Brands Built the Travel Business ePub (Adobe DRM) download by Mark Tungate
The Escape Industry: How Iconic and Innovative Brands Built the Travel Business
Mark Tungate
Kogan Page, October 2017
ISBN: 9780749473501
Format: ePub, PDF
List Price: $29.95 Our price: $26.99
Adland: A Global History of Advertising ePub (Adobe DRM) download by Mark Tungate
Adland: A Global History of Advertising
Mark Tungate
Kogan Page, May 2013
ISBN: 9780749464318
Format: ePub
List Price: $29.95 Our price: $26.99
Fashion Brands: Branding Style from Armani to Zara ePub (Adobe DRM) download by Mark Tungate
Fashion Brands: Branding Style from Armani to Zara
Mark Tungate
Kogan Page, October 2012
ISBN: 9780749464462
Format: ePub
List Price: $39.95 Our price: $35.99
Le monde de la beauté: Comment le marketing et l'industrie changent notre look ePub (Adobe DRM) download by Mark Tungate
Le monde de la beauté: Comment le marketing et l'industrie changent notre look
Mark Tungate
Dunod, March 2012
ISBN: 9782100572465
Format: ePub
List Price: $17.99 Our price: $16.99