Branding Strategies for Success (Collection) ePub (Adobe DRM) download by Joan Kiddon

Branding Strategies for Success (Collection)

FT Press
Publication date: March 2012
ISBN: 9780133039023
Digital Book format: ePub (Adobe DRM)

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3 breakthrough guides to building, revitalizing, and sustaining great brands – and profiting from them! In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand – and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invaluable lessons of one of history’s most successful brand revitalizations: the reinvigoration of McDonald’s®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on profound knowledge of your customers... leverage innovation to reinvent your total brand experience… create a “plan to win,” and execute on it. The Truth About Creating Brands People Love reveals 51 bite-size, easy-to-use techniques for building great brands, and keeping them great. Learn powerful truths about positioning brands and developing brand meaning; using brands to drive corporate profits; managing advertising, pricing, and segmentation, and much more. Finally, What’s Your Story?: Storytelling to Move Markets, Audiences, People and Brands shows how to leverage the universal human activity of storytelling: your most powerful, most underutilized tool for competitive advantage. Legendary business thinkers Ryan Mathews and Watts Wacker help you take control of the stories your business tells, make them believable and unforgettable, make them move your customers to act! From world-renowned leaders and experts, including Larry Light, Joan Kiddon, Brian D. Till, Donna D. Heckler, Ryan Mathews, and Watts Wacker
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Branding Strategies for Success (Collection) ePub (Adobe DRM) download by Joan Kiddon
FT Press, March 2012
ISBN: 9780133039023
EAN:  9780133039023
ePub (Adobe DRM)
List Price: $80.99 eBook price: $75.99
Branding Strategies for Success (Collection) PDF (Adobe DRM) download by Joan Kiddon
FT Press, March 2012
ISBN: 9780133039016
EAN:  9780133039016
PDF (Adobe DRM)
List Price: $80.99 eBook price: $75.99
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