Battling for Competitive Advantage PDF (Adobe DRM) download by Kenneth Allard

Battling for Competitive Advantage

John Wiley & Sons, Inc.
Publication date: April 2004
ISBN: 9780471653547
Digital Book format: PDF (Adobe DRM)


Our price:
A 21st-century business strategy for succeeding in a tough global economy

To succeed in today's turbulent business environment operating in a "business as usual" mode will no longer work. Conflict and competition can come from anywhere. Kenneth Allard-a well-known military strategist and management expert-knows that in business, just as in the war on terrorism-losing cannot be an option in your playbook.

Business as War draws numerous parallels between the strategies and tactics used by the United States military and the challenges businesses face in the no-holds-barred competition of the global economy. Allard believes that success in this new competitive climate can be achieved by applying cutting-edge military perspectives to the everyday world of business. These tools include the traditional military arts-leadership and strategy-as well as information age techniques such as business intelligence, enterprise security and streamlined information-sharing. Using first-person examples from his media, military, and business experiences, Allard demonstrates how the military learned their lessons-and how businesses can profit by meeting similar challenges.

Please sign in to review this product.
Business as War: Battling for Competitive Advantage PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
1565 Kb
Copy From Text:
Enabled. Limit of 5 selections within 365 days.