Business Planning: Enterprise 02.09 PDF (Adobe DRM) download by Patrick Forsyth

Business Planning: Enterprise 02.09

Capstone Publishing
Publication date: January 2002
ISBN: 9781841123769
Digital Book format: PDF (Adobe DRM)

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Fast track route to writing and implementing rock-solid business plans. Covers key areas of business planning, from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met. Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler. Includes a glossary of key concepts and a comprehensive resources guide.
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