Business-to-Business Marketing: A step-by-step guide PDF (Adobe DRM) download by Mark Eardley

Business-to-Business Marketing: A step-by-step guide

Penguin
Publication date: February 2016
ISBN: 9781776090143
Digital Book format: PDF (Adobe DRM)

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The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers' expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today's corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They offer guidance on how to motivate your markets to buy from you, how to differentiate yourself from your competitors and explain which tactics to use to reach your customers with the right messages at the right time. Their step-by-step guide will help your marketing effort deliver three critical results - increased sales, rising market share and rock-solid margins. Written in straightforward, punchy language with simple, practical take outs at the end of each chapter, this is a must-have book for anyone involved - in any way at all - with attracting and retaining pro┬┐table customers.
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Business-to-Business Marketing: A step-by-step guide PDF (Adobe DRM) download by Mark Eardley
Penguin, February 2016
ISBN: 9781776090143
EAN:  9781776090143
PDF (Adobe DRM)
List Price: $11.00 eBook price: $8.99
Business-to-Business Marketing: A step-by-step guide ePub (Adobe DRM) download by Mark Eardley
Penguin, February 2016
ISBN: 9781776090136
EAN:  9781776090136
ePub (Adobe DRM)
List Price: $11.00 eBook price: $8.99