Car Guys vs. Bean Counters: The Battle for the Soul of American Business ePub (Adobe DRM) download by Bob Lutz

Car Guys vs. Bean Counters: The Battle for the Soul of American Business

Portfolio
Publication date: June 2011
ISBN: 9781101516027
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$12.99
"One of the most acute books about management and how com­panies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trou­ble, here is your guide."
-John Gapper, FINANCIAL TIMES

When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public's imagination with innovative car design and top-quality crafts­manship, the money would follow. The "car guys" held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.

But then GM's leadership began to put its faith in numbers and spreadsheets. Determined to eliminate the "waste" and "personality worship" of the bygone creative leaders, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed.

In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number crunchers who ran the company by the bottom line and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM's customers.

Lutz's commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry.


Please sign in to review this product.
Devices:
Car Guys vs. Bean Counters: The Battle for the Soul of American Business ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
383 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Bob Lutz
Icons and Idiots: Straight Talk on Leadership ePub (Adobe DRM) download by Bob Lutz
Icons and Idiots: Straight Talk on Leadership
Bob Lutz
Portfolio, June 2013
ISBN: 9781591846048
Format: ePub
Our price: $9.99
Chevrolet Volt: Charging into the Future PDF (Adobe DRM) download by Larry Edsall
Chevrolet Volt
Larry Edsall & Bob Lutz
Motorbooks, December 2010
ISBN: 9780760338933
Format: PDF, ePub
List Price: $30.00 Our price: $26.99