Cases in Marketing Financial Services PDF (Adobe DRM) download by Christine Ennew

Cases in Marketing Financial Services

Butterworth-Heinemann
Publication date: May 2014
ISBN: 9781483105772
Digital Book format: PDF (Adobe DRM)

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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
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