Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers ePub (Adobe DRM) download by David Meerman Scott

Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Information Today, Inc.
Publication date: October 2005
ISBN: 9781937290276
Digital Book format: ePub (Adobe DRM)

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Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.
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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers ePub (Adobe DRM) download by David Meerman Scott
Information Today, Inc., October 2005
ISBN: 9781937290276
EAN:  9781937290276
ePub (Adobe DRM)
List Price: $19.99 eBook price: $15.99
Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers PDF (Adobe DRM) download by David Meerman Scott
Information Today, Inc., October 2005
ISBN: 9781937290269
EAN:  9781937290269
PDF (Adobe DRM)
List Price: $19.99 eBook price: $15.99