Channel Management: Marketing 04.07 PDF (Adobe DRM) download by Patrick Forsyth

Channel Management: Marketing 04.07

Capstone Publishing
Publication date: November 2001
ISBN: 9781841122632
Digital Book format: PDF (Adobe DRM)

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The fast track route to effective channel management. Covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance and channel innovation. Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. Includes a glossary of key concepts and a comprehensive resources guide.
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