Children as Consumers: A Psychological Analysis of the Young People's Market ePub (Adobe DRM) download by Adrian Furnham

Children as Consumers: A Psychological Analysis of the Young People's Market

Routledge
Publication date: August 2012
ISBN: 9781134666928
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$54.95
Our price:
$50.99

You save: $3.96 (7%)
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Please sign in to review this product.
Devices:
Children as Consumers: A Psychological Analysis of the Young People's Market ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
1143 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Adrian Furnham
Myths of Work: The Stereotypes and Assumptions Holding Your Organization Back ePub (Adobe DRM) download by Adrian Furnham
Myths of Work: The Stereotypes and Assumptions Holding Your Organization Back
Adrian Furnham & Ian MacRae
Kogan Page, October 2017
ISBN: 9780749481285
Format: ePub, PDF
List Price: $19.95 Our price: $15.99
The Psychology of Personnel Selection ePub (Adobe DRM) download by Tomas Chamorro-Premuzic
The Psychology of Personnel Selection
Tomas Chamorro-Premuzic & Adrian Furnham & Adrian Professor Furnham & CTI Reviews
Cram101, July 2016
ISBN: 9780521868297
Format: PDF, ePub
List Price: $28.95 Our price: $25.99
Biodata (Routledge Revivals): Biographical Indicators of Business Performance ePub (Adobe DRM) download by Russell Drakeley
Biodata (Routledge Revivals): Biographical Indicators of Business Performance
Russell Drakeley & Adrian Furnham & Barrie Gunter
Routledge, April 2016
ISBN: 9781138644977
Format: ePub, PDF
List Price: $44.95 Our price: $41.99
Young People's Understanding of Society (Routledge Revivals) ePub (Adobe DRM) download by Adrian Furnham
Young People's Understanding of Society (Routledge Revivals)
Adrian Furnham
Routledge, December 2015
ISBN: 9781138642126
Format: ePub, PDF
List Price: $44.95 Our price: $41.99