Chinese Consumers in a New Era: Their Travel Behaviors and Psychology ePub (Adobe DRM) download by Kam Hung

Chinese Consumers in a New Era: Their Travel Behaviors and Psychology

Routledge
Publication date: February 2016
ISBN: 9781317624578
Digital Book format: ePub (Adobe DRM)

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As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world's tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTO's vision of Mainland China as a top world tourism destination and tourists-generating country by 2020. The preeminent role of Chinese travellers in the social space of tourism has stimulated much interest in understanding their behaviors and psychology in various tourism settings. The chapters in this collection investigate different aspects of Chinese consumer behaviors and psychology in tourism settings. This book was originally published as a special issue of the Journal of China Tourism Research.
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Chinese Consumers in a New Era: Their Travel Behaviors and Psychology ePub (Adobe DRM) download by Kam Hung
Routledge, February 2016
ISBN: 9781317624578
EAN:  2370007421664
ePub (Adobe DRM)
List Price: $54.95 eBook price: $50.99
Chinese Consumers in a New Era: Their Travel Behaviors and Psychology PDF (Adobe DRM) download by Kam Hung
Routledge, February 2016
ISBN: 9781317624585
EAN:  2370007423552
PDF (Adobe DRM)
List Price: $54.95 eBook price: $50.99