Consumer Value PDF (Adobe DRM) download by Morris Holbrook

Consumer Value

Publication date: December 1998
ISBN: 9780203202876
Digital Book format: PDF (Adobe DRM)


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Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality.

Consumer Value contains an broad range of contributions and a highly individualistic approach, this book is guaranteed to shed new light on the subject.

Contributors: Stephen Brown, Kent Grayson, Morris B. Holbrook, France Leclerc, Richard L. Oliver, Marsha L. Richins, N. Bernd H. Schmitt, Craig Smith, Michael R. Solomon and Janet Wagner
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