Contemporary Consumer Culture Theory PDF (Adobe DRM) download by Eileen M Fischer

Contemporary Consumer Culture Theory

Routledge
Publication date: May 2017
ISBN: 9781317190530
Digital Book format: PDF (Adobe DRM)

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Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers. Contemporary Consumer Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration of role configurations as they affect consumption, examining in particular the ramifications of familial, gender, ethnic and national aspects of consumers' lived experiences. The book move on to a reappraisal of the state of the field, examining the rhetoric of inquiry, the reflexive history and critique of the discipline, the prospect of redirecting the effort of inquiry to practical and humanitarian ends, the neglected wellsprings of our intellectual heritage, and the ideological underpinnings of the evolving construction of the concept of the brand. Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline and altered consumption-scapes by some of its prime movers.
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Contemporary Consumer Culture Theory PDF (Adobe DRM) download by Eileen M Fischer
Routledge, May 2017
ISBN: 9781317190530
EAN:  9781317190530
PDF (Adobe DRM)
List Price: $54.95 eBook price: $50.99
Contemporary Consumer Culture Theory ePub (Adobe DRM) download by Eileen M Fischer
Routledge, May 2017
ISBN: 9781317190523
EAN:  9781317190523
ePub (Adobe DRM)
List Price: $54.95 eBook price: $50.99