Contemporary Issues in Social Media Marketing ePub (Adobe DRM) download by Subir Bandyopadhyay

Contemporary Issues in Social Media Marketing

Routledge
Publication date: July 2017
ISBN: 9781317193982
Digital Book format: ePub (Adobe DRM)

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In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
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Contemporary Issues in Social Media Marketing ePub (Adobe DRM) download by Subir Bandyopadhyay
Routledge, July 2017
ISBN: 9781317193982
EAN:  9781317193982
ePub (Adobe DRM)
List Price: $59.95 eBook price: $55.99
Contemporary Issues in Social Media Marketing PDF (Adobe DRM) download by Subir Bandyopadhyay
Routledge, July 2017
ISBN: 9781317193951
EAN:  9781317193951
PDF (Adobe DRM)
List Price: $59.95 eBook price: $55.99