Convergence Marketing: Strategies for Reaching the New Hybrid Consumer PDF (Adobe DRM) download by Vijay Mahajan

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Cisco Press
Publication date: October 2001
ISBN: 9780131517073
Digital Book format: PDF (Adobe DRM)

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This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are complementing mass markets; how push marketing is being transformed into interactive marketing
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