Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision ePub (Adobe DRM) download by Thom Hartmann

Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

Berrett-Koehler Publishers
Publication date: September 2008
ISBN: 9781605090146
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$14.95
Our price:
$11.99

You save: $2.96 (20%)
By the bestselling author and XM and Sirius Satellite radio host heard on more than eighty radio stations coast to coast seven days a week Shows progressives how to master the science and technology of persuasive communication and counter the right-wing message machine Offers exercises and examples throughout to help readers put the concepts they're learning into practice Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.
Please sign in to review this product.
Devices:
Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
2022 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Thom Hartmann
Caminar aleja la tristeza: Cómo sanar la mente y crear bienestar emocional ePub (Adobe DRM) download by Thom Hartmann
Caminar aleja la tristeza: Cómo sanar la mente y crear bienestar emocional
Thom Hartmann
ITI En Espanol, January 2017
ISBN: 9781620556245
Format: ePub
List Price: $10.00 Our price: $9.99
Adult ADHD: How to Succeed as a Hunter in a Farmer's World ePub (Adobe DRM) download by Thom Hartmann
Adult ADHD: How to Succeed as a Hunter in a Farmer's World
Thom Hartmann
Park Street Press, June 2016
ISBN: 9781620555767
Format: ePub
List Price: $11.00 Our price: $10.99
When Money Talks: The High Price of "Free" Speech and the Selling of Democracy PDF download by Derek Cressman
When Money Talks: The High Price of "Free" Speech and the Selling of Democracy
Derek Cressman & Thom Hartmann
Berrett-Koehler Publishers, January 2016
ISBN: 9781626565760
Format: PDF, ePub
List Price: $17.95 Our price: $13.99
ADHD and the Edison Gene: A Drug-Free Approach to Managing the Unique Qualities of Your Child ePub (Adobe DRM) download by Thom Hartmann
ADHD and the Edison Gene: A Drug-Free Approach to Managing the Unique Qualities of Your Child
Thom Hartmann
Park Street Press, September 2015
ISBN: 9781620555071
Format: ePub
List Price: $15.00 Our price: $14.99