Create Marketplace Disruption: How to Stay Ahead of the Competition PDF (Adobe DRM) download by Adam Hartung

Create Marketplace Disruption: How to Stay Ahead of the Competition

FT Press
Publication date: July 2008
ISBN: 9780137144846
Digital Book format: PDF (Adobe DRM)

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This is the eBook version of the printed book.Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits. This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success. Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results. How we got into this mess–and how to get out of it The myth of perpetuity and the dark side of success Reinventing success: no more Defend and ExtendCreating your new Success Formulas and keeping them competitively advantaged Why “thinking outside the box” doesn’t workFirst, get outside the box. Then, think! Maintaining ”The Phoenix Principle” for long-term successPracticing Disruption until it comes naturally
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Create Marketplace Disruption: How to Stay Ahead of the Competition PDF (Adobe DRM) download by Adam Hartung
FT Press, July 2008
ISBN: 9780137144846
EAN:  9780137144846
PDF (Adobe DRM)
List Price: $29.99 eBook price: $26.99
Create Marketplace Disruption: How to Stay Ahead of the Competition ePub (Adobe DRM) download by Adam Hartung
FT Press, July 2008
ISBN: 9780132703857
EAN:  9780132703857
ePub (Adobe DRM)
List Price: $29.99 eBook price: $26.99