Crossing the Chasm: Marketing and Selling Technology Project ePub (Adobe DRM) download by Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling Technology Project

HarperCollins e-books
Publication date: March 2009
ISBN: 9780061795862
Digital Book format: ePub (Adobe DRM)

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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