Customer Analytics For Dummies ePub (Adobe DRM) download by Jeff Sauro

Customer Analytics For Dummies

For Dummies
Publication date: January 2015
ISBN: 9781118937624
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$19.99
The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.

  • Shows you what to measure, how to measure, and ways to interpret the data
  • Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart
  • Explains how to use customer analytics to make smarter business decisions that generate more loyal customers
  • Offers easy-to-digest information on understanding each stage of the customer journey

Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

Please sign in to review this product.
Devices:
Customer Analytics For Dummies ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
5052 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 5 selections within 365 days.
Printing:
Enabled and unlimited.
Customer Analytics For Dummies ePub (Adobe DRM) download by Jeff Sauro
For Dummies, January 2015
ISBN: 9781118937624
EAN:  9781118937624
ePub (Adobe DRM)
eBook price: $19.99
Customer Analytics For Dummies PDF (Adobe DRM) download by Jeff Sauro
For Dummies, January 2015
ISBN: 9781118937631
EAN:  9781118937631
PDF (Adobe DRM)
eBook price: $19.99
Other books by Jeff Sauro
Quantifying the User Experience: Practical Statistics for User Research PDF (Adobe DRM) download by James R. Lewis
Quantifying the User Experience: Practical Statistics for User Research
James R. Lewis & Jeff Sauro
Morgan Kaufmann, August 2016
ISBN: 9780128023082
Format: PDF, ePub
List Price: $54.95 Our price: $50.99
Recently Viewed Products