Customer Relationship Management: Marketing 04.04 PDF (Adobe DRM) download by Michael J. Cunningham

Customer Relationship Management: Marketing 04.04

Capstone Publishing
Publication date: January 2002
ISBN: 9781841123257
Digital Book format: PDF (Adobe DRM)

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Fast track route to developing world class customer relationships. Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold. Includes a glossary of key concepts and a comprehensive resources guide.
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