Decoding Design: Understanding and Using Symbols in Visual Communication ePub download by Maggie Macnab

Decoding Design: Understanding and Using Symbols in Visual Communication

Publication date: January 2008
ISBN: 9781440315305
Digital Book format: ePub (DRM-Free)
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Understand the Significance of Symbols in Your Design WorkOur world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance.Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner.Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.
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You'd be forgiven for thinking that design is a purely creative process, and the hugely successful results the lucky outcome of skilled individuals. I had made that erroneous assumption. Maggie Macnab's book provides a whole new education on the topic explaining the science and philosophy behind design. It was interesting to see examples of Macnab's work, as well as other designers, and see how the ideas evolved. However, the most remarkable thing for me was the way this book reconnects the designer to the environment, putting us back in touch with the shapes and forms of the natural world and their innate, subconscious symbolism. This is particularly enriching for the modern designer who all to often feels chained to a pc. This makes a distinctive addition to the domain of design literature.
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The message of your design

It is great to find out the meaning of each shape around us, because the world often communicates important messages understood by our subconscious and which influence our decisions. This is what Decoding Design Understanding and Using Symbols in Visual Communication by Maggie Macnab is trying to emphasize in its chapters, how important the patters are. Written in an informative and intelligent manner, the book reflects lot of research in the field of symbols and design. Once you find out the meaning of each color, shape, pattern around you, you will be able to better express yourself, and mostly as a designer to integrate knowledge in your work.
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