Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit ePub (Adobe DRM) download by Anne Bahr THOMPSON

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Amacom
Publication date: November 2017
ISBN: 9780814438404
Digital Book format: ePub (Adobe DRM)

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Good works are no longer optional. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA.
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Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit ePub (Adobe DRM) download by Anne Bahr THOMPSON
Amacom, November 2017
ISBN: 9780814438404
EAN:  9780814438404
ePub (Adobe DRM)
List Price: $19.99 eBook price: $15.99
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit PDF (Adobe DRM) download by Anne Bahr THOMPSON
Amacom, November 2017
ISBN: 9780814438404
EAN:  2370008978167
PDF (Adobe DRM)
List Price: $19.99 eBook price: $15.99