e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy PDF (Adobe DRM) download by Robert Michel

e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

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McGraw-Hill
Publication date: November 2002
ISBN: 9780071420822
Digital Book format: PDF (Adobe DRM)

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Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization's overall business strategy.
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