E-Strategy: Strategy 03.03 PDF (Adobe DRM) download by Michael J. Cunningham

E-Strategy: Strategy 03.03

Capstone Publishing
Publication date: January 2002
ISBN: 9781841122823
Digital Book format: PDF (Adobe DRM)

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Fast track route to developing effective and profitable e-strategies for organizations. Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the world's leading thinkers on a subject that can determine the success or failure of a business. Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold. Includes a glossary of key concepts and a comprehensive resources guide.
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