Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy ePub (Adobe DRM) download by Judah Phillips

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy

Pearson FT Press
Publication date: April 2016
ISBN: 9780134177960
Digital Book format: ePub (Adobe DRM)

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Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce
  • Profit from analytics throughout the entire customer experience and lifecycle
  • Make the most of all the fast-changing data sources now available to you
  • For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists
Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.

Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.

Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.

Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.
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Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy ePub (Adobe DRM) download by Judah Phillips
Pearson FT Press, April 2016
ISBN: 9780134177960
EAN:  9780134177960
ePub (Adobe DRM)
List Price: $39.99 eBook price: $37.99
Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy PDF (Adobe DRM) download by Judah Phillips
Pearson FT Press, April 2016
ISBN: 9780134177977
EAN:  9780134177977
PDF (Adobe DRM)
List Price: $39.99 eBook price: $37.99
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