Enchantment: The Art of Changing Hearts, Minds, and Actions ePub (Adobe DRM) download by Guy Kawasaki

Enchantment: The Art of Changing Hearts, Minds, and Actions

Portfolio
Publication date: March 2011
ISBN: 9781101475997
Digital Book format: ePub (Adobe DRM)

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.

Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

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