Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations ePub (Adobe DRM) download by Melissa Cefkin

Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations

Berghahn Books
Publication date: July 2009
ISBN: 9780857455352
Digital Book format: ePub (Adobe DRM)

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Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.

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Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations ePub (Adobe DRM) download by Melissa Cefkin
Berghahn Books, July 2009
ISBN: 9780857455352
EAN:  9780857455352
ePub (Adobe DRM)
List Price: $34.95 eBook price: $32.99
Ethnography and the Corporate Encounter: Reflections on Research in and of Corporations PDF (Adobe DRM) download by Melissa Cefkin
Berghahn Books, July 2009
ISBN: 9780857455352
EAN:  2370007148752
PDF (Adobe DRM)
List Price: $34.95 eBook price: $32.99