Explorations in Critical Studies of Advertising ePub (Adobe DRM) download by Robert Bodle

Explorations in Critical Studies of Advertising

Routledge
Publication date: October 2016
ISBN: 9781317232971
Digital Book format: ePub (Adobe DRM)

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This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
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Explorations in Critical Studies of Advertising ePub (Adobe DRM) download by Robert Bodle
Routledge, October 2016
ISBN: 9781317232971
EAN:  9781317232971
ePub (Adobe DRM)
List Price: $54.95 eBook price: $50.99
Explorations in Critical Studies of Advertising PDF download by Robert Bodle
Routledge, October 2016
ISBN: 9781317232988
EAN:  9781317232988
PDF
List Price: $54.95 eBook price: $50.99