Extraordinary PR, Ordinary Budget: A Strategy Guide ePub download by Jennifer R. Farmer

Extraordinary PR, Ordinary Budget: A Strategy Guide

Berrett-Koehler Publishers
Publication date: June 2017
ISBN: 9781626569959
Digital Book format: ePub (DRM-Free)

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Low Cost, High Impact!Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.
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Extraordinary PR, Ordinary Budget: A Strategy Guide ePub download by Jennifer R. Farmer
Berrett-Koehler Publishers, June 2017
ISBN: 9781626569959
EAN:  9781626569959
ePub
List Price: $17.95 eBook price: $13.99
Extraordinary PR, Ordinary Budget: A Strategy Guide PDF download by Jennifer R. Farmer
Berrett-Koehler Publishers, June 2017
ISBN: 9781626569942
EAN:  9781626569942
PDF
List Price: $17.95 eBook price: $13.99