Fashion Trends: Analysis and Forecasting ePub (Adobe DRM) download by Ann Marie Fiore

Fashion Trends: Analysis and Forecasting

Berg Publishers
Publication date: October 2011
ISBN: 9780857853158
Digital Book format: ePub (Adobe DRM)

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This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development.Fashion Trends: Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends.Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.
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Fashion Trends: Analysis and Forecasting ePub (Adobe DRM) download by Ann Marie Fiore
Berg Publishers, October 2011
ISBN: 9780857853158
EAN:  9780857853158
ePub (Adobe DRM)
List Price: $27.99 eBook price: $26.99
Fashion Trends: Analysis and Forecasting PDF (Adobe DRM) download by Ann Marie Fiore
Bloomsbury Academic, May 2013
ISBN: 9780857853141
EAN:  9780857853141
PDF (Adobe DRM)
List Price: $27.99 eBook price: $26.99