Flexible Firm: The Design of Culture at Bang & Olufsen PDF (Adobe DRM) download by Jakob Krause-Jensen

Flexible Firm: The Design of Culture at Bang & Olufsen

Berghahn Books
Publication date: September 2010
ISBN: 9781845458249
Digital Book format: PDF (Adobe DRM)

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Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and practices of the employees. This study investigates how company values are communicated and the collective identity is articulated through the use of such concepts as 'culture', 'fundamental values', and 'corporate religion', as well as how employees negotiate these ideas in their daily working lives. As this book reveals, the identification of values, meant to create cohesion and solidarity among employees, came to symbolise and engender a split between the staff and the other parts of the company. By examining the rise and fall of the value-based management approach, this volume offers the indispensible insight of anthropological enquiry to expose how social realities challenge conventional management strategies and therefore must be considered in the development of new management techniques.

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Flexible Firm: The Design of Culture at Bang & Olufsen PDF (Adobe DRM) download by Jakob Krause-Jensen
Berghahn Books, September 2010
ISBN: 9781845458249
EAN:  2370007147205
PDF (Adobe DRM)
List Price: $34.95 eBook price: $32.99
Flexible Firm: The Design of Culture at Bang & Olufsen ePub (Adobe DRM) download by Jakob Krause-Jensen
Berghahn Books, September 2010
ISBN: 9781845458249
EAN:  9781845458249
ePub (Adobe DRM)
List Price: $34.95 eBook price: $32.99