Four Key Qualities of Any "Pay As You Wish" Pricing Strategy PDF (Adobe DRM) download by Jagmohan Raju

Four Key Qualities of Any "Pay As You Wish" Pricing Strategy

FT Press
Publication date: February 2010
ISBN: 9780137070978
Digital Book format: PDF (Adobe DRM)

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When "pay as you wish" pricing makes sense--and how to make it work for you.

Typically, a seller turns to "pay as you wish" pricing because he believes the product will drive business for a higher margin product, because he believes that "pay as you wish" can yield more than conventional pricing, or both. Radiohead's In Rainbows campaign shared the same four key qualities as any successful "pay as you wish" pricing program....

If you liked this Element, read more from Jagmohan Raju and Z. John Zhang, including Smart Pricing (ISBN: 9780131494183).

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Four Key Qualities of Any "Pay As You Wish" Pricing Strategy PDF (Adobe DRM) download by Jagmohan Raju
FT Press, February 2010
ISBN: 9780137070978
EAN:  9780137070978
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Four Key Qualities of Any "Pay As You Wish" Pricing Strategy ePub (Adobe DRM) download by Jagmohan Raju
FT Press, February 2010
ISBN: 9780132467674
EAN:  9780132467674
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability PDF (Adobe DRM) download by Jagmohan Raju
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¿Pay As You Wish¿ Pricing PDF (Adobe DRM) download by Jagmohan Raju
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