Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy PDF (Adobe DRM) download by Andrew J. Sherman

Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

Amacom Books
Publication date: January 2008
ISBN: 9780814472224
Digital Book format: PDF (Adobe DRM)

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For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:* creating market-responsive sales, marketing, and globalization strategies* raising capital, structuring agreements, and protecting intellectual property* meeting regulatory, legal, and employment standards* establishing quality control and compliance measures* assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchisingFilled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.
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