Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy ePub (Adobe DRM) download by Andrew J. Sherman

Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

Amacom
Publication date: April 2011
ISBN: 9780814415696
Digital Book format: ePub (Adobe DRM)

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The definitive resource for corporations in myriad industriesùnow completely revised and updated. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: Raise capital, structure agreements, and protect intellectual property ò Create market-responsive sales, marketing, and globalization strategies ò Establish quality control and compliance measures ò Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising ò And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.
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Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy ePub (Adobe DRM) download by Andrew J. Sherman
Amacom, April 2011
ISBN: 9780814415696
EAN:  2370003356427
ePub (Adobe DRM)
List Price: $45.00 eBook price: $39.99
Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy PDF (Adobe DRM) download by Andrew J. Sherman
Amacom, April 2011
ISBN: 9780814415696
EAN:  9780814415696
PDF (Adobe DRM)
List Price: $45.00 eBook price: $39.99
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