Free Gift Inside!!: Forget the Customer. Develop Marketease PDF (Adobe DRM) download by Stephen Brown

Free Gift Inside!!: Forget the Customer. Develop Marketease

Capstone Publishing
Publication date: January 2004
ISBN: 9781841126029
Digital Book format: PDF (Adobe DRM)

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"Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article ""Torment Your Customers (They'll Love It"" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing "
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