From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics PDF (Adobe DRM) download by Marko Cabric

From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics

Butterworth-Heinemann
Publication date: May 2017
ISBN: 9780128051504
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$99.95
Our price:
$91.99

You save: $7.96 (8%)

From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses.

The book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes.

Topics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits.

  • Highlights and offers insight on issues such as the role of security in advertising and its actual marketing appeal and sales potential
  • Features tools that can be implemented by readers in order to improve key business processes
  • Offers advice for improving key business processes, improving the reputation of the company, the marketing appeal of products, (or services) and helping to increase sales
Please sign in to review this product.
Format:
Devices:
From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
1534 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics PDF (Adobe DRM) download by Marko Cabric
Butterworth-Heinemann, May 2017
ISBN: 9780128051504
EAN:  9780128051504
PDF (Adobe DRM)
List Price: $99.95 eBook price: $91.99
From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics ePub (Adobe DRM) download by Marko Cabric
Butterworth-Heinemann, May 2017
ISBN: 9780128051504
EAN:  2370007868001
ePub (Adobe DRM)
List Price: $99.95 eBook price: $91.99
Other books by Marko Cabric
Corporate Security Management: Challenges, Risks, and Strategies PDF (Adobe DRM) download by Marko Cabric
Corporate Security Management: Challenges, Risks, and Strategies
Marko Cabric
Butterworth-Heinemann, April 2015
ISBN: 9780128029343
Format: PDF, ePub
List Price: $59.95 Our price: $55.99