Gender, Heteronormativity, and the American Presidency ePub (Adobe DRM) download by Aidan Smith

Gender, Heteronormativity, and the American Presidency

Routledge
Publication date: October 2017
ISBN: 9781351798792
Digital Book format: ePub (Adobe DRM)

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Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications. Over the decades, an investment in gendered representations of would-be leaders has changed little, in spite of the second- and third-wave feminist movements. Modern candidates have worked vigorously to demonstrate "compensatory heterosexuality," an unquestionable normative identity that seeks to overcome challenges to their masculinity or femininity. The book draws from a wide range of archived media material, including televised films and advertisements, public debates and speeches, and candidate autobiographies. From the domestic ideals promoted by Eisenhower in the 1950s, right through to the explicit and divisive rhetoric associated with the Clinton/Trump race in 2016; intersectional content and discourse analysis reveals how each presidential candidate used his or her campaign to position themselves as a defender of traditional gender roles, and furthermore, how this investment in "appropriate" gender behaviour was made manifest in both international and domestic policy choices. This book represents a significant and timely contribution to the study of political communication. While communication during presidential elections is a well-established research field, Aidan Smith's book is the first to apply a gendered lens over such an extended historical period and across the political spectrum.
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Gender, Heteronormativity, and the American Presidency PDF (Adobe DRM) download by Aidan Smith
Routledge, October 2017
ISBN: 9781351798785
EAN:  9781351798785
PDF (Adobe DRM)
List Price: $54.95 eBook price: $50.99
Gender, Heteronormativity, and the American Presidency ePub (Adobe DRM) download by Aidan Smith
Routledge, October 2017
ISBN: 9781351798792
EAN:  9781351798792
ePub (Adobe DRM)
List Price: $54.95 eBook price: $50.99
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